BAYSIDE
Publication - Magazine
There are many reasons to love Corpus Christi, from the beautiful oceanside view that can be seen from anywhere in the city to the two story Whataburger. Corpus has long been a sought out tourist destiniantion for those who wish to enjoy the coastal waters and diverse cuisine of south texas. Bayside, is not a tourist magazine, it is a community publication created to highlight Corpus Christis most valuable and desirable asset, it’s people.
Our hope is that through sharing their stories, you may be inspired to create, to dream, to explore and to be proud to call Corpus Christi your home.
Image: Mindmapping
MIND MAPPING
I began my word list with the obvious coastal motifs: Ocean, Shore and Bay. I then narrowed my selection own to The Shore, which sounded too similar to the current publication covering the Coastal Bend, The Bend. My second choice was Seaside News, but this was a tad too kitchy high school newspaper for a magazine that is intended for a 20 - 40 age range. The body of water closest to the city is called Corpus Christ Bay, likewise the area I live in is called Bayside. What says city next to a beach better than Bayside? This name could possibly be nostalgic for our millennial audience who are Saved by the Bell fans.
MOODBOARD
The moodboard set the tone and vision for the color palette and illustration style of the magazine. Corpus Christi has a large hispanic population, from being the hometown of globally celebrated artist Selena, to being the best place in south Texas to get a breakfast taco, the hispanic community and culture are significant to the city. I compiled images that exhibited the color palette of bright and bold hues, typically displayed in Latinx art and design. Coastal art and Latinx inspired art share the love of organic, rounded and imperfect shapes and edges in their illustration styles. I utilized this heavily throughout my Magazine, and chose to incorporate the stippling effect commonly seen in hispanic street art, in the form of a stippled gradient on the Feature story Illustrations.
Image: Out-of-Home Advertisment
Image: Moodboard
LOGO
The overall nod to Latinx art and design found throughout Bayside was also what lead me to creating and selecting the Logo of the magazine. I knew I wanted a type based logo over a Logo mark to have the familiarity and look of classic editorial to balance out the illustrative properties of the magazine. My first iterations of the Logo were in the form of 50 sketches, but it is hard to imagine typefaces when they are done in pencil. I selected my top 6 designs and digitized them, as seen below. The first three were my efforts to weigh in on the coastal aspect of the magazine and echo the meaning of the word 'Bayside,' through soft edges and rounded lines that mimc waves and the fluid motion of water.
I ultimately went with a combination of the final two logos, I felt that they best displayed the fun shapes and patterns in hispanic fashion and street art, while also incorporating the rounded B and E letter forms to tie in the wave aspect that was found in the previous coastal designs.
